Slide 1
¡ Computadores e Sistemas Ind. e Com.
LTDA.
¡ Founded
in 1989 by engineers from the Brazilian aircraft firm Embraer
¡ Based
on San Jose dos Campos
¡ Started
as aircraft embedded system for Brazilian Airforce, with failure switched to
automotive Electronic Toll Collector (ETC)
¡ Core
value of the company is to developing more diverse customized products and
services which creates a value for its customers.
¡ improvement
in the operational activities with improved functions such as developing new
software company attain a huge market share in Brazilian market.
¡ Operated
in India & Australia.
¡ Looking
for Global Entrepreneurship.
Slide 2:
¡ The
case defines strategic choice and driving forces of the choice.
¡ Analyze
strategic choice and its financial status
¡ It
talks about goods and services Compsis good at.
¡ Talks
about their products in International Market and
point out success and failure.
¡ It
focus on the available market for Compsis.
Slide 3:
Internal Problems
Internal Problems
MAIN
PROBLEM
¡ Brazilian
Market
¡ High
Priced
¡ Technologically
sophisticated services.
¡ Not
able to win new ETC project in Latin America, Europe and India
¡ OTHER
IMPORTANT ISSUES
¡ Brazilian
Government prolonged delay in awarding new toll road construction rights to
concessionaries.
¡ Emphasis
on single product
¡ Lack
of success outside Brazilian Market
¡ Compsis
cannot sustain profitability in Brazilian Market
Slide 4:
Current Situations
¡ Revenues
has fallen in the past years
¡ Market
leader in Brazil ETC market as of 2004
¡ 39%
concessions
¡ 31%
Lanes
¡ Low
operating cash flow
Slide 4:
Strategic Choices
Strategic Choices
¡ Evaluate
the strategic intent
¡ Analyze
the issues and weight on the options available
¡ Select
a strategic choices
