Slide 10:
Approach to win
market(Loyalty of the costumers)
¡ To
install a Sales Office
¡ Preferred
Vendor for a Construction Firm
¡ VAR
(Value-added Reseller).
Slide 11:
Strengths
¡ SICAT
& Updates and Maintenance
¡ Market
Leader
¡ Develop
SICAT in house
Slide12:
Weakness
¡ Small
Sales Team
¡ Depend
on single product SICAT
Slide 13:
¡ Opportunities
Expand into larger markets
Expand into larger markets
¡ Latin
America
¡ Brazil
is expecting more concessions
Slide 14:
¡ Threats
Entering into matured industries
Entering into matured industries
¡ Unstable
market of Brazil
¡ Lack
of contracts in Brazil
¡ Technological
changes
Slide 15:
Alternative Analysis
(PEST)
¡ POLITICAL
¡ Delay
awarding projects at Brazil
¡ Getting
assistance from government
¡ Aimed
at gaining integrated, phased and self-sustained growth of the company to
flourish outside Brazil
¡ ECONOMIC
¡ Inflation,
recession and currency
¡ Economy
of the company felled down tremendously in 2004
¡ Collaboration
for Integration of hardware with local companies making cost effective of
operation
Slide 16:
¡ SOCIAL
¡ Dependent
on the purchasing power of the customers.
¡ Purchasing
of the products will be fruitful to the governments and the companies as it
gives overall revenue model from different toll at different plazas.
¡ TECHNOLOGICAL
¡ Investing
in making its products more usable and more functional
¡ Taking
SICAT upto level 4 for overall Financial Function
¡ Aiming
to make its products advantageous over Foreign Competitors
Slide 17:
Alternative
options/recommendations
¡ Expanding
into US
¡ Backward
Integration
¡ ABC
Expansion
Slide 18:
Expanding to US
¡ Short
Run Strategy
¡ Use
SICAT – first approach with a partnership into Florida and Texas
¡ Long
Run Strategy
¡ Expand
Products offering and expand markets within the US
¡ Look
for joint ventures
Slide 19:
Expanding to US
¡ Pros
¡ Market
is large, stable and growing
¡ Demand
quality products
¡ Increase
operation cash in short run
¡ Increase
profit margin
¡ Cons
¡ Mature
Market
¡ Risk
of sales force unable to win any contracts
¡ Little
experience with partnerships
¡ Missed
Opportunities
