Slide 5:
Three Generic Strategy
Three Generic Strategy
¡ Overall
cost leadership
¡ Differentiation
¡ Focus
Slide 6:
Financial Decision
Financial Decision
¡ Reached
165 employees and Us $4.2 million in revenue in 2003
¡ As a
result of broad differentiation strategy, revenue dropped sharply in 2004
¡ Dropped
to USD $ 3.3 million duet to delay in
awarding toll road concession
¡ Unable
to sustain its profit in Brazil
¡ Low
operating cash flow
¡ Too
much dependent on SICAT
Slide 7:
Product and Services
¡ Range
of market of toll collection
¡ Unique
Technology
¡ Offer
intelligence transport system (ITS)
¡ Advanced
Traffic Management (ATMS): manages the highways or public transport corridors
in cities.
¡ Vehicle
Monitoring System (SMV): GPS positioning integrated with data center
¡ Magnetic
Guidance System (SGM): computer controlled system, automatically guide city bus
on exclusive lanes or corridors.
¡ Electronic
Toll Audit (SICAT): most important product. Integrated real-time management of
process of automation, accounting and auditing of revenues.
Slide 8:
Challenges
¡ Difficulty
to find and obtain ETC projects
¡ The
company was virtually unknown among transportation agencies and authorities
¡ Sales
resources and their cost
¡ New
approaches
Slide 9:
SICAT
¡ Simpler
and more flexible product
¡ In-house
software and sub-contracted the hardware manufacturing local suppliers
¡ Local
suppliers: provided vehicle sensors, high resolution cameras, toll gates,
signaling sensors, etc.
¡ Level
4 made true differentiation of the product “Overall Financial Supervision”
¡ Auditing
tracks by rolling up information's from multiple plazas
¡ Can
comply with non Compsis system
¡ Finance
and Account Department, direct access to all the revenues generated at different
toll lanes at one or more plazas.
¡ New
product and functionalities created advantage over the other US competitors.
