Introduction
Solex is a Digital Signage and Technology company with two
decades in the field of technology based on the South of England. The company
provides semiconductor-based solutions that can be integrated with surveillance
and analytics options.
This case of Effective Negotiation Strategies is based on
Personal Selling Process (PSP). The sales representative, Marilyn Boldt is in
the negotiation process with the National Computer Company (NCC) and she is
facing a hard time to take a decision whether to provide a discount which will
affect the revenue of the company or to lose the negotiation which could lead
the company to a better reputation. The hard time decision is due to Mr. Logan
representative from NCC who is characterized as a greedy bargainer. There are
two prospects in this case either to get a contract by compromising on the
quality or to let go of the negotiation.