COMPSIS AT A CROSSROADS- Case Analysis Presenation Part 4

Slide 20:

Backward integration

¡  Enter new industries that add value to its core products

¡  Currently last stage in value added chain

¡  Currently contracts out hardware

¡  By manufacturing, attempt to minimize overall costs, and ultimately increase profitability

Slide 21:

Backward Integrations:

¡  Pros

¡  Overall minimization of costs that can be realized, resulting in profitability to the downstream industry

¡  Can achieve a competitive advantage

¡  Cons

¡  Entering industries with no experience

¡  Increasing cost structure

¡  Changes in technology

¡  Unknown demand (still does not remove dependence on Brazil)

Slide 22:

¡  ABC Expansion

¡  Argentina , Bolivia and Chile, the top 3 Latin American countries for expansion

¡  Market development strategy using SICAT

Slide 23:

ABC Expansion

¡  Pros

¡  Road congestion

¡  Few competitors

¡  Similar economy

¡  Rapid growth

¡  Cons

¡  High priced system

¡  Previously unable to win projects outside Brazil

¡  Large companies may also see potential

¡  Unstable economies

Slide 24:

Recommendation

¡  Expand to Latin American countries

¡  Most importantly relieves the dependence that Compsis has placed on Brazilian market

¡  Allows operations within the same industries they excel in

¡  Transfer core products to new markets in countries similar to what the know

¡  Market development

¡  Push marketing strategy

Slide 25:

Implementation

¡  Open sales office in Argentina and Chilie

¡  Build relationship

¡  Introduce additional products

Slide 26:

Conclusion

¡  Based on the situation, company is in cash strapped.

¡  Best way is to expansion in Argentina, Bolivia and Chile

¡  In ABC, competition is less intense.

¡  Open offices there by fostering relationship with these countries

COMPSIS AT A CROSSROADS- Case Analysis Presenation Part 3

Slide 10:

Approach to win market(Loyalty of the costumers)

¡  To install a Sales Office

¡  Preferred Vendor for a Construction Firm

¡  VAR (Value-added Reseller). 

Slide 11:

Strengths

¡  SICAT & Updates and Maintenance

¡  Market Leader

¡  Develop SICAT in house

Slide12:

Weakness

¡  Small Sales Team

¡  Depend on single product SICAT

Slide 13:

¡  Opportunities
Expand into larger markets

¡  Latin America

¡  Brazil is expecting more concessions

Slide 14:

¡  Threats
Entering into matured industries

¡  Unstable market of Brazil

¡  Lack of contracts in Brazil

¡  Technological changes

Slide 15:

Alternative Analysis (PEST)

¡  POLITICAL

¡  Delay awarding projects at Brazil

¡  Getting assistance from government

¡  Aimed at gaining integrated, phased and self-sustained growth of the company to flourish outside Brazil

¡  ECONOMIC

¡  Inflation, recession and currency

¡  Economy of the company felled down tremendously in 2004

¡  Collaboration for Integration of hardware with local companies making cost effective of operation

Slide 16:

¡  SOCIAL

¡  Dependent on the purchasing power of the customers.

¡  Purchasing of the products will be fruitful to the governments and the companies as it gives overall revenue model from different toll at different plazas.

¡  TECHNOLOGICAL

¡  Investing in making its products more usable and more functional

¡  Taking SICAT upto level 4 for overall Financial Function

¡  Aiming to make its products advantageous over Foreign Competitors

Slide 17:

Alternative options/recommendations

¡  Expanding into US

¡  Backward Integration

¡  ABC Expansion

Slide 18:

Expanding to US

¡  Short Run Strategy

¡  Use SICAT – first approach with a partnership into Florida and Texas

¡  Long Run Strategy

¡  Expand Products offering and expand markets within the US

¡  Look for joint ventures

Slide 19:

Expanding to US

¡  Pros

¡  Market is large, stable and growing

¡  Demand quality products

¡  Increase operation cash in short run

¡  Increase profit margin

¡  Cons

¡  Mature Market

¡  Risk of sales force unable to win any contracts

¡  Little experience with partnerships

¡  Missed Opportunities

COMPSIS AT A CROSSROADS- Case Analysis Presenation Part 2

Slide 5:
Three Generic Strategy

¡  Overall cost leadership

¡  Differentiation

¡  Focus

COMPSIS AT A CROSSROADS- Case Analysis Presenation Part 1

Slide 1

¡  Computadores e Sistemas Ind. e Com. LTDA.

¡  Founded in 1989 by engineers from the Brazilian aircraft firm Embraer

¡  Based on San Jose dos Campos

¡  Started as aircraft embedded system for Brazilian Airforce, with failure switched to automotive Electronic Toll Collector (ETC)

¡  Core value of the company is to developing more diverse customized products and services which creates a value for its customers.

¡  improvement in the operational activities with improved functions such as developing new software company attain a huge market share in Brazilian market.

¡  Operated in India & Australia.

¡  Looking for Global Entrepreneurship.

Guidelines to write Thesis Proposal for MBA

Chapter Format

The proposal can follow the outline used for the first three chapters of the completed thesis. This format is appropriate for studies using quantitative or qualitative methodologies.

CHAPTER ONE: INTRODUCTION TO THE STUDY

Introduction

·        Background of the Problem

·        Statement of the Problem Situation

·        Purpose of the Study

·        Empirical Questions or Research Hypothesis

·        Theoretical Framework

·        Importance of the Study

·        Scope and Limitations of the Study

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Short rules for writing business plan

1.     Keep it short.

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