As we know that the job of the sales manager is to organize,
lead, and control the sales activities of the organization. So the basic
functionality of the sales manager is to achieve the sales target to achieve
the revenue for the organization. In doing so Sales Manager has to consider
interest of the organization, monitor the strategy with necessary adjustments
needed, work closely motivating fellow team member, improve and maintain the
relationship with the clients, analyze and organize the data for future
references, and so on.
The consumers in the 21st century has become smarter due to the technologies changes like internet, they can know anything they want about the products and the services. So in this era the main focus should be maintaining customer relationship to increase and retain the customers. Sales manager should act as a consultant to the customers to benefit both. The sales manager should adopt with technological changes to minimize the cost and the time. Sales field visit can be avoided by the use of direct marketing like telemarketing. The major adaptation needed by the Sales Manager is the information management, there are lots of software available in the market to perform quantitative analysis of the data recorded from past that can be beneficial for future sales planning. Through the technology, record of customers' with their purchase pattern can be recorded and with this information they can know the need of the customers.
So to catch up with the new trends and serve the valuable customers, the marketing process has changed from lengthy process of door to door marketing to the telemarketing. The sales manager should learn the use of technologies to meet up the current market demand and increase the self-competence. To rank up in the hierarchy, the skill-sets changes accordingly as they climb up the hierarchy so the sales managers should improve supervisory level, managerial ability, and administrative and leadership as they go up in their responsibility in an organization. Hence, the sales manager job will change as we move further in 21st century where they need to focus on increasing competencies, multicultural workforce (due to globalization), keep up with technologies trends and changes, get knowledge of both marketing and finance, and build strong relationship with customers.
The consumers in the 21st century has become smarter due to the technologies changes like internet, they can know anything they want about the products and the services. So in this era the main focus should be maintaining customer relationship to increase and retain the customers. Sales manager should act as a consultant to the customers to benefit both. The sales manager should adopt with technological changes to minimize the cost and the time. Sales field visit can be avoided by the use of direct marketing like telemarketing. The major adaptation needed by the Sales Manager is the information management, there are lots of software available in the market to perform quantitative analysis of the data recorded from past that can be beneficial for future sales planning. Through the technology, record of customers' with their purchase pattern can be recorded and with this information they can know the need of the customers.
So to catch up with the new trends and serve the valuable customers, the marketing process has changed from lengthy process of door to door marketing to the telemarketing. The sales manager should learn the use of technologies to meet up the current market demand and increase the self-competence. To rank up in the hierarchy, the skill-sets changes accordingly as they climb up the hierarchy so the sales managers should improve supervisory level, managerial ability, and administrative and leadership as they go up in their responsibility in an organization. Hence, the sales manager job will change as we move further in 21st century where they need to focus on increasing competencies, multicultural workforce (due to globalization), keep up with technologies trends and changes, get knowledge of both marketing and finance, and build strong relationship with customers.
