Marketing activities means the activities involved to achieve the organization marketing goals. It includes the activities involved at launch and after the launch of the product which may include events and activities. Marketing activities involves market targeting, positioning, and segmentation. We cannot predict the cost involved in planning marketing activities but we can improve the precision and productivity decisions. With the help of marketing activities, budgeting for the sales can be done but we cannot fix the cost in every segment.
The cost involved in the activities differs according to the nature of the organization or nature of the work. Let's say the airfare for today is $250 but we are not sure that the airfare will remain the same in upcoming days. We have planned to make 60 calls and send 600 emails but in the process, we recognized more potential customers now here we have to increase our budget accordingly.
Hence, we can conclude that the marketing activities costs cannot be standardized due to a number of changing variables in the process due to time, territory, the situation of the country, and nature of the product. We can only assume approximately costing that will either decrease or increase the budget by 5 to 10 %.
