We know that technology is to make peoples work easier not sophisticated. It is utmost of importance for the sales manager to become more familiar with the ever-growing power of computers and software sophistication. Modern software is user-friendly, they are designed by going through lots of research process to make it easily operatable and the user can easily find the links and the buttons.
The Client Relationship Management (CRM) software can be taken as an example which has made the life of the Sales Manager easier. CRM provides customer insights, manage and monitor tasks and deals, informs about the sales target, helps to cooperate with other departments, provides past information regarding the sales. The CRM helps the sales manager to extract the data which helps them to know about the current status of the sales and also helps to forecast future data. With the knowledge in technology, the sales manager can analyze the information from the system to plan sales, organize data, do sales forecasting, and budgeting. Sales pattern can be analyzed like which time the product is sold high or less, how much of the product is needed in the market at specific time periods, demographic view of the customers. With the information, the sales manager will be able to plan and forecast the products need without overestimation or underestimating which will gradually increase the profitability of the firm. To analyze huge information and to run the software, a powerful computer is needed.
It is clear that the power of computers and software sophistication has played an important role in increasing greater efficiency, and better decision making for the sales managers. The analytical reports, task and deals management, contact information, team collaboration has kept the job simple and short and helped in data mining for present and future references for planning, organizing, and forecasting.
